Your firm's reputation used to be managed by a public relations person or through press releases. All that changed a few years ago. With social media sites and product or service reviews becoming regular postings on directories you can get clobbered by unscrupulous competitors, unreasonable clients/customers or just misunderstandings through the online review process.These can haunt your business for years. There are ways to handle these bad reviews on your own. First and foremost respond to the review – good and bad. This can be time consuming or you can hire eMUNICATIONS to manage your brand online. With a variety of tools we can help mitigate those bad reviews and highlight the good ones. You should encourage your clients / customers to write reviews for you.